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| TrendTopper MediaBuzz College Guide ： ウィキペディア英語版 |
TrendTopper MediaBuzz College Guide
TrendTopper MediaBuzz College Guide is an American-college guide based on what it calls "Internet brand equity" based on Internet data, social media, blogs and the top 75,000 print and electronic media outlets. It ranks the what it calls the Top 300 United States colleges and universities. The guide includes specialty and for profit schools including Art, Business, Design, Music, and Online Education. The TrendTopper MediaBuzz College Rankings are produced twice a year by the Global Language Monitor of Austin, Texas.
== College Brand Equity==
The TrendTopper MediaBuzz College Rankings are produced twice a year by the Global Language Monitor. GLM describes their rankings as measuring the Internet “Brand Equity” of the colleges and universities. Time Magazine described internet brand equity as "a measure of who's talking about you online, based on Internet data, social media, blogs and the top 75,000 print and electronic media outlets.〔(The Most Buzzed-About University? )〕〔(Harvard, Yale Beaten )〕
GLM ranks the schools "according to their online presence -- or internet brand equity ... By focusing on online presence, the Monitor hopes to avoid the biases that characterize other rankings, which commonly rely on the opinions of university officials and college counselors rather than that of the greater public.〔(The Most Buzz Worthy Schools )〕" GLM believes the rankings provide an up-to-date perspective on which schools have the most popular brand.
for example, it cites the Ivy League University of Pennsylvania (ranked fifth in 2010 by U.S. News) fared almost equivalently to Penn State (ranked 47th in 2010 by U.S. News), ranking 22nd and 24th respectively." 〔(Buzzworthy Schools )〕 The resulting tool, the group claims, gauges the relative value of the various institutions and how they change over time.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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